Modern Orthodox families
Highly educated professionals raising families, balancing careers, community and day-school tuition.
65%hold a bachelor’s degree or higher4
Orthodox Jewish community media · for national brands
Reach the audience mainstream media misses.
AdWorks connects national brands with Orthodox Jewish families through the channels they actually use: community WhatsApp, email, and local, national and international news sites with wide readership.
One plan.One insertion order.One invoice.
The audience
A young, growing, loyal market that most campaigns never reach.
1 in 6
American Jewish adults under 30 identify as Orthodox, compared with 3 in 100 of those 65 and older.1
$136K
to$188K
median household income reported by Haredi and Modern Orthodox respondents.2
1 in 5
Jewish households in the New York area identify as Orthodox.3
Orthodox Jewish families live in close-knit neighborhoods from Brooklyn and Lakewood to Miami Beach and Boca Raton. They book flights, insure cars and homes, open bank accounts, see doctors and shop for every holiday.
With more people under one roof, every one of those decisions is bigger. Orthodox Jews have their first child at 23.6 on average, five years earlier than other American Jews.1
Why mainstream media misses them
National campaigns mostly pass them by.
Where budgets usually go
- Network TV
- Cable
- Streaming
- Social feeds
- Programmatic display
Where families are
- WhatsApp groups
- Status broadcasts
- Email lists
- Community news
01
Many homes have no TV.
Network, cable and streaming spots simply never play in a large share of Orthodox homes.
02
Many phones are filtered.
Filters block open browsing and social media, so social and programmatic display campaigns fall short.8
03
WhatsApp is the town square.
News, community alerts, simcha announcements and deals move through WhatsApp groups and statuses, plus widely read local, national and international news sites and email lists.8
Getting it right
Modest imagery and plain, honest offers. Nothing posted on the Sabbath or Jewish holidays. Timing that follows the holiday calendar. We review your creative against community standards and adapt it where needed, so your brand lands with respect.
Who you reach
One audience, many communities.
Orthodox Jewish America is not one market. It is a set of close communities, each with distinct neighborhoods, rhythms and trusted channels. We plan for each of them, and for all of them at once.
Yeshiva-oriented families
Large households, centered in Lakewood, Brooklyn and fast-growing hubs nationwide.
97,596day-school students, up from 47,643 in 19985
Chassidic communities
Yiddish- and English-speaking families, best reached through the community channels they trust.
4.7people per Haredi household, New York area3
Sephardic and Syrian-Jewish families
A close-knit, entrepreneurial Syrian-Jewish community spanning Brooklyn and the Jersey Shore.
9.5%of New York-area Jewish adults are Sephardic or Mizrahi3
Where they live
New York metro and national hubs.
From Brooklyn to Lakewood to the Five Towns, Orthodox family life centers on New York. In Chassidic towns like Kiryas Joel, the typical resident is a teenager and households average five.6
Orthodox share of Jewish adults, national hubs7
In Baltimore, one in five Jewish adults is Orthodox; in Cleveland, one in seven.
Where your ads run
Every channel the community trusts.
We plan and buy across our media partners: the WhatsApp channels, email lists, news sites and community accounts families already read every day. Every outlet is named on your insertion order.
2,000to95,000subscribers per WhatsApp list9
4,000to50,000+subscribers per email list9
6states: NY, NJ, FL, MD, IL, CA
01
WhatsApp groups
Your ad posted into community news and deals groups, where people already read the day’s news.
Best forLaunches, offers, local news
02
WhatsApp status
Image or video on popular community status channels, seen as people tap through their day. Runs for 24 hours.
Best forAwareness, holiday pushes
03
Community email
A dedicated send to established lists, from deals lists to regional and women’s newsletters.
Best forDetailed offers, sign-ups
04
News sites
Sponsored and pinned articles on leading local, national and international Orthodox news sites with wide readership, plus display banners sold by the week.
Best forCredibility, steady presence
05
Posts and stories on community accounts with large local followings.
Best forVisual products, younger families
06
Livestream, podcast, print
Sponsorships of community livestreams and podcasts, and ads in community magazines and local papers.
Best forReach beyond the phone
List sizes are publisher-reported, read from our media partners’ current listings (October 2026). They are per list and overlap, so they are not added together as unique reach.
Timing
The moments that matter.
The Jewish calendar sets the rhythm of spending. Reach families a few weeks before each holiday, while they are planning.10
Hanukkah
Begins evening of Dec 4, 2026
Gifts, toys, electronics, family outings
Best fit: Retail, e-commerce
Passover
Begins evening of Apr 21, 2027
Hotel programs and travel, kitchenware, groceries, new clothes
Best fit: Airlines, travel, retail, CPG
Summer
June to August 2027
Camp, family trips, visits to Israel
Best fit: Airlines, auto, insurance
Rosh Hashanah
Jewish New Year. Begins evening of Oct 1, 2027
Holiday clothing, food, gifts, travel
Best fit: Retail, CPG, airlines
Sukkot
Feast of Tabernacles. Begins evening of Oct 15, 2027
Family travel, outdoor and home goods
Best fit: Airlines, retail
Programs and pricing
Programs, not posts.
National brands win by staying present. Start with a pilot, then run across every channel for a season, a quarter or a full year, planned, bought and reported as one campaign.
Program 01
Pilot
Fixed price
$10,000
A first campaign to prove the channel for your brand.
- About 4 weeks in market
- For first-time partners
- Fully credited toward a Holiday Flight booked within 90 days
- Tracked links, proof of posting, report
Program 02
Holiday Flight
Starting at
$20,000
One season, such as Passover, Sukkot, Hanukkah or back-to-school.
- 6 to 8 weeks in market
- Every channel, every week
- WhatsApp group posts and status
- Email blasts, sponsored articles, banners
- Tracked links, proof of posting, report
Program 03
Quarterly Program
Starting at
$45,000
Thirteen weeks always-on across every channel.
- 13 weeks, every channel
- One holiday push
- One branded content piece
- Mid-flight report
- Tracked links, proof of posting, report
Program 04
Annual Partnership
Starting at
$150,000
A year-round presence across all four major seasons.
- All four major seasons
- First look at holiday inventory
- Quarterly business reviews
- Dedicated planning
- Tracked links, proof of posting, report
Prices as of October 2026. Prices shown are starting points, except the Pilot. Every program is quoted on your insertion order.Individual placements available on request.
Measurement and reporting
Every placement, measured.
We tag, track and report every program in your systems, so this community shows up in your numbers, not just ours.
07.1
Trackable links on every placement
Every post carries a unique short link tagged with your UTM parameters. Traffic shows up in your analytics by channel, list, day and creative.
07.2
Your analytics. Your CRM.
We work with your existing analytics, ad server and CRM. Send us your tracking tags, click trackers and naming conventions, and we build them into each placement wherever the format allows.
07.3
KPIs agreed at kickoff
Before launch, we agree on the outcome that matters to you: site visits, offer redemptions, leads, store or dealer visits. Every report measures against it.
07.4
Optimized while it runs
Weekly reports show which lists, sites, days and creative drive response. At mid-flight we shift spend toward what’s working and refresh creative.
07.5
Proof of every post
Each placement comes with a timestamped screenshot and the publisher’s stated audience, so you see exactly what ran, where and when.
07.6
Built for real lift tests
This audience lives in a few concentrated communities. That makes matched-market tests practical: run in some towns, hold out comparable ones, and read the difference in your sales or lead data.
Reporting rhythm
Kickoff
Plan and KPIsTracking set before launchWeekly
SnapshotPacing, proof and responseMid-flight
OptimizationSpend and creative shiftedEnd of flight
Final reportWithin 7 daysQuarterly
Business reviewQuarterly and Annual programs
How a campaign works
Built for national brands.
Orthodox Jewish families are reached through many small community outlets, each with different rates, rules and paperwork. AdWorks plans and buys across the outlets we work with and hands you one clean campaign, set up the way a national media team expects.
One plan.
One insertion order.
One invoice, net-30.
Tell us your goal
A short call about your product, your regions, your timing and your budget.
We build the plan
Channels, outlets and dates in one media plan, timed around the community calendar. You approve it and sign one insertion order.
We get the creative right
We review your copy and images for community standards and adapt them where needed, then set up a tracked link for every placement.
Launch, proof and report
Placements go live on schedule. You get a screenshot of each one as it runs, then a post-campaign report and one net-30 invoice.
Let’s talk
Reach the audience your competitors are missing.
Ask for a free plan built for your brand and regions.
Yoshi Falber, AdWorks Media Group[email protected]